CEO Message – 2023

urjiin will continue on our path to grow as an exceptional tech company with our first-class products, through consistently challenging our limits in areas of development, technology, product quality, safety, and environment, At urjiin, we are creating great technology that empowers people and enriches their lives. We’ve always been a company that cares deeply about the details of the products we create, and how we make them. We are working around the clock to make lives easy and create the best version of tomorrow, our mission is to extend this trajectory into the future and turn the urjiin into a leading global technology company.

We have helped many businesses during the COVID-19 crisis and learned how important urjiin has become to our clients. We developed management software that can help them to manage their business from their home during the COVID-19 crisis, We have helped colleges by developing a learning management system (E-learning) that can help students to attend class and take exams from their home and teachers can teach from their home.

urjiin was founded in the best era when the Ethiopian Internet sector had just started to grow amid the country’s reform and opening-up drive. IStar was lucky. Since its founding in 2020, urjiin has continuously expanded its business fields with a mission of devoting talent to creating superior products that contribute to a better society and a vision of creating the best version of tomorrow.

Through every challenge, we’ve continued to move forward with an aim to continue our steady growth with unparalleled products and challenging goals and create a happy working environment for our employees. To become an exceptional tech component company, we will strive our utmost to acquire technological competitiveness, expand our businesses, build an effective organization, recruit excellent talent, and enhance our employees’ expertise. Building on innovative technology, we will create new business opportunities amid paradigm changes in the industry, such as robotics, EV, AI, UAV, and autonomous driving. IStar seeks to continue our growth with first-class products regardless of adverse conditions.

We now know vastly more about the internet, consumer electronics, electric vehicles, robotics, and space than when IStar was founded, but we still have so much to learn. Though we are optimistic, we must remain vigilant and maintain a sense of urgency. The challenges and hurdles we will face to make our long-term vision for IStar a reality are several: aggressive, capable, well-funded competition; considerable growth challenges and execution risk; the risks of product and geographic expansion; and the need for large continuing investments to meet an expanding market opportunity. However, as we’ve long said, helping businesses, consumer electronics, electric vehicles, and technology businesses in general, should prove to be a very large market, and it’s likely that a number of companies will see significant benefits. 

Our top priorities include “Planet, People, and Progress”, which correspond to environmental responsibility, happiness for members of society, and sustainable growth.

People grow through learning, and organizations gain competitiveness through the growth of their members.urjiin IStar will foster the growth of our employees by developing a flexible organizational culture that enhances employees’ focus level on core tasks, respects individual free will and responsibility, and guarantees diversity, equity, and inclusiveness.

We feel good about what we’ve done, and even more excited about what we want to do. 2022 was indeed an incredible year. We at urjiin are grateful to our customers for their business and trust, to each other for our hard work, and to our shareholders for their support and encouragement.

THANK YOU